Ed Bartlett

Ed Bartlett, Vice President Publisher Relations Europe and Co-Founder of IGA Worldwide is one of a new generation of multi-discipline industry visionaries, combining 14 years of videogame sector knowledge and experience with astute business acumen and proven advertising and media expertise.

Having fulfilled senior creative and production roles on key game releases for publishers including Sega, Virgin Interactive, BMG Interactive, Acclaim and Hasbro Interactive, Bartlett moved into Business Development in 1999 as a Director of the renowned games development house, ‘The Bitmap Brothers’.

Recognized as one of the first in the world to demonstrate the latent creative and commercial value of in-game advertising, Bartlett went on to found dedicated agency Hive Partners ahead of the curve in 2003. As its CEO, Bartlett led the company to six-figure revenues in its first year of trading, securing global Blue Chip advertiser accounts such as Red Bull, and striking genuinely innovative interactive in-game placement deals with leading videogame publishers including Sega and Vivendi Universal Games.

In 2005 Bartlett negotiated the acquisition of Hive Partners by IGA Worldwide before helping to raise its $17 million Series A VC round. He has since been responsible for building the foundations of its industry-leading proprietary Radial Network, securing landmark global deals with the likes of Electronic Arts, Valve, Atari and Codemasters.

Bartlett is also a multi-published author in the Business category and in 2006 was runner up in the Business Entrepreneur category of the UK Enterprise awards.